May 16, 2008 10:30 AM

The marketing team here at Marqui have experience in sending out email campaigns with many other companies we've worked at in the past. Most times we've always tried to send out email campaigns first thing Monday morning or perhaps the Tuesday. But it really was just a gut feel. Now that we use the Marqui solution (obviously) to send out our email campaigns, we can actually see which days get a better read rate and CTR. For some reason, Fridays always get a better response than any other day of the week. Perhaps people have more time to read their emails on Friday. Not sure but now that we can actually see the results, we are doing more of our campaigns on Fridays. I'm sure there is research out there that points out which days are better for read rates and such (I think I read something about Wednesdays), but there's only one way to find out what works best for your audience. Track the analytics on your email campaigns. Fridays work for us, but it might not be the best day for you. Just don't necessarily discount a specific day for sending out your email campaigns until you see the data to prove it.

Posted by Thao Ngo at May 16, 2008 10:30 AM

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